Kibo Index
A service that continuously tracks book sales in the Turkish publishing sector. Data is collected directly and electronically from book retail points of sale (POS); it shows which book sold, in what quantity and at what price.
What Index shows
The panel reports till sales broken down by category, title, channel and price. The three screens below are built with sample data.
Category analytics — weekly volume
Share by sales channel — weekly
- Independent bookshops
- 54,900 · 46%
- Chain stores
- 42,900 · 36%
- Other channels
- 21,500 · 18%
| Format | adet | Share |
|---|---|---|
| Independent bookshops | 54900 | 46% |
| Chain stores | 42900 | 36% |
| Other channels | 21500 | 18% |
Kürk Mantolu Madonna
Total units sold
14,260
+8% · 90 days
Sales trend — last 90 days
| Hafta | adet |
|---|---|
| 13. hafta | 1040 |
| 12. hafta | 1093 |
| 11. hafta | 1079 |
| 10. hafta | 968 |
| 9. hafta | 1154 |
| 8. hafta | 1063 |
| 7. hafta | 1161 |
| 6. hafta | 1144 |
| 5. hafta | 1110 |
| 4. hafta | 1060 |
| 3. hafta | 1125 |
| 2. hafta | 1140 |
| 1. hafta | 1123 |
What Kibo Index is
Kibo Index monitors points of sale such as high street stores, online bookshops, supermarkets, museums and independent booksellers, analyses the data it gathers and opens it to the book sector.
The panel collects which book sold, in what quantity and at what price. The collected data is verified and analysed, turning into critical sector information such as bestseller lists, price analyses, distribution and stock levels. By tracking publishers, imprints, book titles and the real sale prices at the till, Kibo Index sets out a precise and accurate picture of market shares and trends.
This model has been used in the United Kingdom since the mid-1990s and has now spread to more than twenty countries. Bringing the same infrastructure to the Turkish book market is a unique opportunity to give the sector the transparent, independent and reliable commercial data it has long needed.
countries apply the same sales measurement model
when the model came into use in the United Kingdom
data collection, verification and reporting cycle
How it works
- 01
Data from the point of sale
Point of sale (POS) data is collected directly and electronically from bookshops and online retailers across Türkiye.
- 02
Every sale is recorded
At every sale in a retailer that shares data, both the number of units and the price paid are recorded.
- 03
Weekly consolidation
This data is brought together weekly, verified and matched against Kibo Catalogue records.
- 04
Reports that measure the market
It is analysed, turned into reports that measure the whole market and opened to the sector.
Why you should use Kibo Index
Publishers, booksellers, agencies, authors, libraries and media organisations use Kibo Index, which analyses the Turkish book sector in depth, for the following purposes:
Benchmarking
Tracking works and authors by comparing them with rival publishers, bookshops and the overall sector data.
Price and discount
Running pricing and discount analyses by category and book format.
Campaign measurement
Measuring the success of marketing campaigns and promotions.
Category movement
Seeing which categories are growing and which are declining.
Regional differences
Understanding which books stand out in particular regions and how they differ from other regions.
Kibo Index for publishers
From rights acquisition to reprinting, real sales data behind every decision
Kibo Index is a platform offering comprehensive analysis of the Turkish book market. It makes your strategic decisions easier at every stage of the publishing process, from rights acquisition to marketing and promotional campaigns, from sales promotions to reprint decisions.
Data-driven decision making
Kibo Index data gives you a clear picture of how your publications perform, helping you answer these questions:
- 01
What should the next step be?
- 02
At what point in the year should that step be taken?
- 03
At what price point should a particular book be offered, and how many copies should be printed?
Core areas of use
Strategy and new title development
Easy access to sales figures, bestselling works and authors, format and pricing information helps you research a new category or a potential rights acquisition. It lets you identify when a genre takes off, which categories are growing and where you stand against your main rivals.
Supply chain and reprinting
Transparency about what is selling in the market helps you estimate the first print run for new works and monitor whether retailers and distributors hold enough stock to meet demand. You minimise returns and manage cost effectively; you also spot early the new trends that could lift sales of your backlist.
Sales and marketing measurement
You measure the promotional impact of your own works and your competitors. You can use Average Selling Price (ASP) data to see how prices and discounts move week by week or retailer by retailer, and regularly track whether you are on course to hit your sales targets.
Across a book's life cycle
Publishers use Kibo Index sales data to support every decision-making process:
- Are your sales in line with your expectations?
- Did you print enough, or is demand higher than forecast?
- Is the real sale price in line with what you expected and negotiated with the distributor or bookseller?
- Is your book available with enough stock during the peak sales periods?
- How are similar works selling? Have you set your prices in line with other books in that genre?
Having this data puts you in a stronger position when negotiating terms and prices with other businesses in the supply chain. It heads off surprises; with current data you can act quickly to get the most out of your sales.
Flexible solutions
We work with publishers of every size. From a single ISBN query to regular market reports, we offer solutions tailored to your organisation.
What it brings your business
Sales and marketing
- Revenue opportunities
- See additional revenue opportunities at key customers and performance by region.
- Sales forecasts
- Forecast which book will sell, in what quantity and in which region.
- Promotion and price effectiveness
- Measure the effect of a discount on sales and the price a product actually finds a buyer at the till.
- Market share tracking
- Track the market share and distribution of your own books and your competitors.
For bookshops and retailers
See the potential of the books that are not on your shelves
Bookshops, websites and other points of sale that supply sales data to Kibo Index see how their leading works compare with the sector as a whole, identify popular books missing from their stock and track their market share every week.
Kibo Index lets you identify the strengths and weaknesses of your business, measure your sales by category, track consumer trends by category, format and price point, and improve your inventory and therefore your turnover. You can analyse the sales data we collect to spot potential bestsellers, measure your performance against the market and track discount trends.
What it gives your store
Trend spotting
See rising titles before you stock them.
Potential sales
Find out which books sell in your region but are not on your shelf.
Financial performance
Turnover by category and average basket analysis.
Cash flow
Free up capital by cutting slow-moving stock.
Customer relations
Build a shelf where the customer finds what they came for.
Staff expertise
Your team recommends with the weekly lists in hand.
Libraries, authors, agencies and media
Kibo Index is open not only to publishers and retailers, but to every institution around the book.
Combining staff knowledge and experience with real sales and borrowing data lets libraries use their valuable book budget effectively and match purchases more closely to consumer preference and demand. You can reach weekly lists of the bestselling authors and works by genre; to manage title selection and reader lists, you can study all-time sales reports for particular authors and books. Joining the panel is free: participating libraries get access to our online reporting tool, which builds genre, author and title lists ranked by borrowing counts.
Whether your books are published by a publisher or directly by you, you can see their sales performance in detail. You can follow weekly sales trends, measure the effect of a signing day or promotional tour and study how your sales differ by region. You can use this data as a reference when checking your royalty statements or negotiating new book contracts.
Literary agencies reach authors' sales data directly, without depending on information from the publisher. You can follow your authors' regional promotional activity and use concrete sales data in rights talks with publishers, film and television companies and other potential outlets. You also draw on this data to spot new trends and assess the market potential of new authors and works.
Kibo Index provides weekly bestseller lists to media organisations in Türkiye. It also supplies bespoke data analyses to support news and articles on trends in the book market.
Kibo Index Digital
Kibo Index Digital will launch as Türkiye's first service for e-book sales reporting.
It will analyse e-book sales data collected from a panel of participating publishers and report sales monthly and retrospectively, creating a market measurement on the digital side too.
Get in touch
Our Kibo Index specialists guide you in reaching and analysing the data you need to get the results you are after.
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